#145 The Student Startup Acquired in 7 Months?! w/ Kenan Saleh, Co-Founder of Halo Cars and Head of Product at Lyft Media

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May 20th, 2021

29 mins 3 secs

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About this Episode

In #145, futurists learn from Kenan Saleh, co-founder of Halo Cars (acq. Lyft) and Head of Product at Lyft Media. As a 19 year-old at UPenn, Kenan and his co-founders set out to create a digitally connected, rooftop display for rideshare drivers to capture a massive outdoor advertising opportunity and provide drivers with supplemental income. Within 7 months of launching the product, the company was acquired by Lyft and became the basis for what is now the rideshare giant's advertising division–which Kenan now leads. Kenan shared some amazing insights about entrepreneurship, his love for "The Social Network" movie, how he found his first supplier in China, the story of the Lyft acquisition, and why we will see more and more of advertising-subsidized-transportation in the future. This one is epic don't miss it!

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