web01.fireside.fm Fri, 01 May 2026 16:06:35 -0500 Fireside (https://fireside.fm) Looking Beyond With Michael Sikand - Episodes Tagged with “Howto” https://lookingbeyondwithmichaelsikand.fireside.fm/tags/howto Tue, 01 Jun 2021 03:00:00 -0700 Looking Beyond With Michael Sikand is a time capsule for Michael's early years of building his brand, Our Future, through a series of high-energy interviews he conducted with business executives and startup founders as a 20-year-old University of Michigan student. Michael ended up pivoting to becoming a short video content creator and built Our Future into a media company he sold to Morning Brew at age 22. In 2022, Michael was named to the Forbes 30 under 30 list in media. en-us episodic Looking Beyond With Michael Sikand features the host's early years of building his brand, Our Future, through a series of high-energy interviews he conducted with business executives and startup founders as a 20-year-old college student. Michael ended up pivoting to becoming a short video content creator and sold his company at age 22 to Morning Brew. Michael Sikand Looking Beyond With Michael Sikand is a time capsule for Michael's early years of building his brand, Our Future, through a series of high-energy interviews he conducted with business executives and startup founders as a 20-year-old University of Michigan student. Michael ended up pivoting to becoming a short video content creator and built Our Future into a media company he sold to Morning Brew at age 22. In 2022, Michael was named to the Forbes 30 under 30 list in media. no business, technology, entrepreneurship, internships, jobs, college, students, future Michael Sikand michael@sikand.org #147 The High School Startup Making $500K!? w/ Sims Wilson and Daniel Greenberg, co-founders of ViralLEDS https://lookingbeyondwithmichaelsikand.fireside.fm/viralleds 9ebfd813-e9a1-4043-b09a-b31840c89aa0 Tue, 01 Jun 2021 03:00:00 -0700 Michael Sikand full Michael Sikand In #147 futurists tune into a conversation with high school students and soon to be graduates Sims Wilson and Daniel Greenberg, the co-founders of ViralLEDS, a startup they founded in 2020 which sells an array of in-home lighting products through social media. After Sims posted a TikTok showing how he made LED light strips for his bedroom and it went viral, he and Daniel decided to turn a hobby into a business that to date has cleared more than $500,000 in revenue, with almost 100% of their sales coming through TikTok! It's insane to see entrepreneurs building businesses out of the immense reach afforded by TikTok's platform, and Daniel and Sims share an awesome story about how they built their business, how Addison Rae discovered and reposted their product, how they both got into Ivy league schools (Sims is going to Cornell and Daniel is going to Brown), and their career advice to young entrepreneurs. Go buy some ViralLEDS: https://viralleds.com/ You Can Now Watch Interviews on YouTube: https://bit.ly/3hAS9IE Subscribe to Our Future Newsletter: http://bit.ly/ourfuturenewsletter Purchase Our Future Merch: http://bit.ly/ourfuturemerch Attend Our Weekly Entrepreneurship Events: http://bit.ly/ourfuturecommunity Follow us on IG: http://bit.ly/ourfutureig Follow us on TikTok: http://bit.ly/ourfuturetiktok 11:23 no In #147 futurists tune into a conversation with high school students and soon to be graduates Sims Wilson and Daniel Greenberg, the co-founders of ViralLEDS, a startup they founded in 2020 which produces and sells an array of in-home lighting products through social media. After Sims posted a TikTok showing how he made LED light strips for his bedroom and it went viral, he and Daniel decided to turn a hobby they learned in their AP Computer Science into a business that to date has cleared more than $500,000 in revenue, with almost 100% of their sales coming through TikTok! It's insane to see entrepreneurs building businesses out of the immense reach afforded by TikTok's platform, and Daniel and Sims share an awesome story about how they scaled and optimized the company, how Addison Rae discovered and reposted their product, how they both got into Ivy league schools (Sims is going to Cornell and Daniel is going to Brown), and their career advice to young entrepreneurs. Go buy some ViralLEDS: https://viralleds.com/ You Can Now Watch Interviews on YouTube: https://bit.ly/3hAS9IE Subscribe to Our Future Newsletter: http://bit.ly/ourfuturenewsletter Purchase Our Future Merch: http://bit.ly/ourfuturemerch Attend Our Weekly Entrepreneurship Events: http://bit.ly/ourfuturecommunity Follow us on IG: http://bit.ly/ourfutureig Follow us on TikTok: http://bit.ly/ourfuturetiktok entrepreneurship, startup, howto, business In #147 futurists tune into a conversation with high school students and soon to be graduates Sims Wilson and Daniel Greenberg, the co-founders of ViralLEDS, a startup they founded in 2020 which produces and sells an array of in-home lighting products through social media. After Sims posted a TikTok showing how he made LED light strips for his bedroom and it went viral, he and Daniel decided to turn a hobby they learned in their AP Computer Science into a business that to date has cleared more than $500,000 in revenue, with almost 100% of their sales coming through TikTok! It's insane to see entrepreneurs building businesses out of the immense reach afforded by TikTok's platform, and Daniel and Sims share an awesome story about how they scaled and optimized the company, how Addison Rae discovered and reposted their product, how they both got into Ivy league schools (Sims is going to Cornell and Daniel is going to Brown), and their career advice to young entrepreneurs.

Go buy some ViralLEDS: https://viralleds.com/

You Can Now Watch Interviews on YouTube: https://bit.ly/3hAS9IE

Subscribe to Our Future Newsletter: http://bit.ly/ourfuturenewsletter

Purchase Our Future Merch: http://bit.ly/ourfuturemerch

Attend Our Weekly Entrepreneurship Events: http://bit.ly/ourfuturecommunity

Follow us on IG: http://bit.ly/ourfutureig

Follow us on TikTok: http://bit.ly/ourfuturetiktok

]]> In #147 futurists tune into a conversation with high school students and soon to be graduates Sims Wilson and Daniel Greenberg, the co-founders of ViralLEDS, a startup they founded in 2020 which produces and sells an array of in-home lighting products through social media. After Sims posted a TikTok showing how he made LED light strips for his bedroom and it went viral, he and Daniel decided to turn a hobby they learned in their AP Computer Science into a business that to date has cleared more than $500,000 in revenue, with almost 100% of their sales coming through TikTok! It's insane to see entrepreneurs building businesses out of the immense reach afforded by TikTok's platform, and Daniel and Sims share an awesome story about how they scaled and optimized the company, how Addison Rae discovered and reposted their product, how they both got into Ivy league schools (Sims is going to Cornell and Daniel is going to Brown), and their career advice to young entrepreneurs.

Go buy some ViralLEDS: https://viralleds.com/

You Can Now Watch Interviews on YouTube: https://bit.ly/3hAS9IE

Subscribe to Our Future Newsletter: http://bit.ly/ourfuturenewsletter

Purchase Our Future Merch: http://bit.ly/ourfuturemerch

Attend Our Weekly Entrepreneurship Events: http://bit.ly/ourfuturecommunity

Follow us on IG: http://bit.ly/ourfutureig

Follow us on TikTok: http://bit.ly/ourfuturetiktok

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