#116 Disrupting Beverage Through Brand with Hugh Thomas, CEO & Co-Founder of Ugly Drinks

In #116, futurists learn from Hugh Thomas, CEO & Co-Founder of Ugly Drinks, a CPG drinks startup he founded in London in 2016 after a long stint working at major beverage companies. Hugh was sick of a world where big brands were marketing pure sugar concoctions and telling an aspirational story about consuming unhealthy products. To disrupt the status quo, Hugh launched Ugly Drinks, which aims to bring transparency to the beverage market through zero-sugar, zero-calorie carbonated drinks delivered DTC with buzzy, retro-styled packaging and gorgeous marketing. Since launching the company in the UK, Ugly has expanded into the U.S. and despite having a strong focus on DTC subscriptions, is available in retail locations! In this episode, Hugh discusses why he was crazy enough to launch the company, some of the wacky flavors he's thinking about like Pizza and Rain, and shares powerful lessons on the entrepreneurial journey. Don't miss this bubbly episode.

A lucky Our Future listener is getting one free month of Ugly Drinks delivered to their doorstep. To be considered to win, repost this episode on your Instagram story and tag @ourfuturehq and @uglydrinks! Winners will be announced this week.

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