#95 David Rubin, CMO of The New York Times, on Marketing the Truth

In Episode 95, futurists hear from David Rubin, CMO of The New York Times, about how he went from history major at Yale to working on Unilever's Axe brand to leading the marketing machine at one of the media industry's most respected and prestigious brands. He discusses the evolution of the journalism business, why he views his job as creating a new category, lays out a vision for the NYT being the "Netflix of Truth", and his career advice to young professionals who are plotting their mark on the business world. It's never been more important to invest in quality journalism that exposes the truth, especially as we see our democracy threatened by the outgoing administration. I view David's job as not only exciting and fascinating, but extremely important. If you're a young person, there's a high chance your college or university provides you a free subscription to The New York Times, and if not you can get a digital subscription for as little as $2 a week.

Get a student subscription to the NYT: https://www.nytimes.com/subscription/education/student?campaignId=6WYWY

Subscribe to Our Future Newsletter for career advice and industry insights at https://www.ourfuturehq.com/

Follow us on IG: https://www.instagram.com/ourfuturehq/

Follow us on TikTok: https://www.tiktok.com/@ourfuturehq