#143 The $1.6B Dog Subscription Box SPAC?! w/ Henrik Werdelin, Co-Founder of BarkBox (BARK)

In #143, futurists learn from Henrik Werdelin, Co-Founder of BarkBox (now referred to as BARK), the $1.6 billion dog subscription service company that recently announced its plans to go public via SPAC with Northern Star Acquisition (STIC). In the past pandemic year, people have spent over $99B on their pets, a trend that has powered BARK to historic heights, with over 1.7M paying subscribers and FY2020 revenues of nearly $400M. The company maintains several monthly dog product shipments, ranging from toys and treats to food and even health/wellness products, all of which contribute to a 60% gross margin. BARK is a fascinating business and there is so much to learn from Henrik on this podcast–he discusses everything from how breaking the law at MTV resulted in him getting a promotion to how he and his co-founder met on a cruise while sharing the same bed. Henrik dives into why young entrepreneurs should ask for money to test products, how to be confident as a young person in business, why BarkBox was able to succeed, his advice to young entrepreneurs, and so much more.

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