#111 Radical DTC w/ Bennett Byerley & André Monteiro, Co-Founders of Verb Energy

In #111, futurists learn from Bennett Byerley (CFO) and André Monterio (CTO), co-founders of Verb Energy, an innovative CPG startup that produces delicious and nutritious energy bars that combine the substance of real food with the buzz of caffeine. What's most fascinating about Verb is not that it is 100% e-commerce or that the company's products are sold through subscription, but how the founders have built radically human relationships with their customers by managing the business almost entirely through SMS text-messaging. In this episode, Bennett and André discuss how the idea started when they were coffee-addicted students at Yale University, why they thought they could launch into the crowded snack bar market, how tthe chose text-message as a platform to build a business on, and their career advice to other builders.

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